iCapture is built for enterprises running 20 or more large shows a year on annual agreements. LazzoLead is built for the 1–10 rep team that just needs to capture, qualify, and follow up — for $49/month, with no annual contract.
If you run a small sales team that works its own tradeshow booths and you want to capture, qualify, and follow up without an $8,000 annual agreement, LazzoLead is the stronger fit. If you're an enterprise running dozens of large shows a year with deep badge-API and CRM setup needs, iCapture is built for that scale. Here's the honest side-by-side.
| LazzoLead | iCapture | |
|---|---|---|
| Starting price | $49/month ($490/year) | Reported ~$8,000/year, annual agreement* |
| Start for free | Yes — first 25 leads, no credit card | No free tier* |
| Best for | Small sales teams (1–10 reps) working their own booths | Enterprises running many large shows per year |
| Commitment | Month-to-month, cancel anytime | Annual service agreement* |
| AI business-card scan | Yes — any format, ~5 sec | Yes (badge-API focus) |
| AI follow-up email written for you | Yes — drafted at the booth, 1 tap to send | Varies by plan* |
| Reply tracking + AI next-step | Yes — classifies every reply | Varies by plan* |
| Voice-to-Lead capture | Yes | Voice-to-text notes |
| Web dashboard + CRM CSV export | Included (Salesforce, HubSpot, Pipedrive) | Yes (Salesforce, HubSpot) |
| Platforms | iOS + Android | iOS + Android |
*iCapture details reflect publicly available information as of July 2026 and may change. Confirm current plans and pricing at icapture.com. LazzoLead figures reflect current published pricing and features.
$49/month instead of an annual agreement reported around $8,000/year. A small team can run a full show for a fraction of an enterprise contract it would never fully use.
LazzoLead qualifies each lead Hot / Warm / Cold, drafts a personalized follow-up email, and tracks the reply — so leads move toward closed, not into a spreadsheet you never open.
Download the app, scan your first card, done. First 25 leads are free with no credit card, and it's month-to-month — no annual commitment, no sales call to get started.
iCapture configures each event for you with a managed setup team — great for enterprises, overkill for a small booth. With LazzoLead you download the app and capture your first lead in minutes.
Straight talk: if you're an enterprise exhibiting at 20 or more large shows a year and you need badge-API scanning that plugs into major event systems plus a managed setup team, iCapture is purpose-built for that scale and worth a look. LazzoLead is focused on small sales teams turning booth conversations into closed deals — and that focus is exactly why it wins for that group.
Capture on the floor. Close at the desk. Your first 25 leads are free — no credit card, no contract.
Get the app →